This Super Bowl will be a major test for Facebook, which has spent the past year rolling out new features designed to close the gap with Twitter. The Menlo Park, California-based company has hired a team, including former TV producers, to help broadcasters extract insights about the Facebook users watching their programming, such as how a team's fans breakdown by gender or geographic region.For the Super Bowl, Facebook will team directly with Fox Sports, the network owned by Twenty-First Century Fox Inc , which is airing the game, to showcase pre-game chatter from Facebook and Instagram users alongside typical game stats.
A specially created website will chart user data and comments in real time. The company has also actively encouraged athletes such as Carolina Panthers running back DeAngelo Williams to post commentary on the game to Facebook - athletes frequently use Twitter to sound off.
http://news.yahoo.com/facebook-looks-nab-twitter-39-39-second-screen-120000564--nfl.html;_ylt=AwrTWfxazOtSLXQAk8rQtDMD
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