The company says it can use search data to project a film's opening weekend revenue with 94 percent accuracy.
Google appears to be getting into the business of predicting the box-office performance of movies as much as four weeks ahead of their release dates.In a blog post on Thursday fromAndrea Chen, Google's principal industry analyst, media and entertainment, the giant Internet company announced results of a study it calls "Quantifying Movie Magic with Google Search." In a nutshell, Chen says Google can use search volume to predict with remarkable accuracy the success of upcoming movies.... more》 Google Unveils Model to Predict Box Office Success - The Hollywood Reporter
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